Iedereen is wel bekend hoe SEGA zijn marketing met de Dreamcast heeft verneukt, beter gezegd welke marketing?? Maar er zijn meer fails in de video game geschiedenis, en dat is de reden waarom de website Cracked.com deze lijst heeft gemaakt. Daar op staat ook John Romero die met Daikatana en de campagne er om heen in één klap een carrière kill maakte.

#3. John Romero Making Us His Bitch

In the late '90s, John Romero was as famous and successful as a video game developer could be. He had made Wolfenstein, Doom and Quake. He raced Ferraris. He had long, flowing hair. His jeans were more sizes too small than the number of jean sizes that actually exist. Then a teaser ad came out for his upcoming game Daikatana. It was a mostly empty red page that told consumers that "John Romero's About to Make You His Bitch" and "Suck It Down," and nothing else. It isn't a nice way to sell a game, but it is a great way to tell the lucky stranger on the other side of a hole that they picked the best stall.

Every person who saw the ad had the same thought: "How funny would it be if whatever game this is for turns out to be a total failure?" The universe couldn't help but overhear.

Aftermath:

People hoping for failure weren't disappointed. It was a well-documented and epic disaster. From multiple delays to a hilariously bad demo with no enemies, it sucked in every way it could suck. We were promised genius entertainment, and in a way that's what we got, because Daikatana ran like Stephen Hawking. It was boring and tired, yet frustrating and broken enough to avoid the term generic. We figured correctly that the moment the creator invited us to swallow his ejaculate, it was never going to get more interesting. To his credit, Romero came out against the ad before it became the setup for the biggest culturally shared told-ya-so since Sh*t My Dad Says was cancelled.