G.I.Joe 2: Retaliation verschoven naar maart 2013

RDJ134 24 mei 2012 om 16:24 uur

Bizar nieuws vandaag over G.I.Joe 2: Retaliation, want deze film die volgende maand in de bioscopen had moeten draaien is verschoven naar maart 2013. De reden hier voor is dat deze een 3D behandeling krijgt, wat behoorlijk zuur is aangezien dit toch wel een typische summer blockbuster film is.


Bad news for G.I. Joe fans out there. In a move out of left field, and one almost as tyrannical as killing off the G.I. Joe's themselves, Deadline reports Paramount Pictures is pushing back this summer's release of G.I. Joe: Retaliation, which has already made a big marketing push with several trailers and a bunch of posters, not to mention toys already on the shelves. Instead of hitting June 29th this year, the studio is moving back the film nine months to March 29th, 2013 to convert it to 3D. An exec said, "We're going to do a conscientious 3D job because we've seen how it can better box office internationally." That's bologna.

What that says to me is Paramount doesn't have faith in the film to do enough business at the box office without the inflation of 3D ticket prices. Honestly, I think this is a shitty move all around as any marketing for the film is now going to wither away for the rest of the year, fans are going to be pissed, and it just doesn't seem worth it for a 3D conversion. Apparently an exec also said, "Jim Cameron did all of Titanic's 3D in post - and look how well that movie turned out." They don't seem to realize that Titanic was a Best Picture winner, and the highest grossing film of all-time for years.

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