Vijf hilarische game industrie fuck ups

RDJ134 17 juli 2012 om 15:21 uur

De game industrie is een prachtige plek die vele mooie momenten heeft, maar ook zijn diepte punten. Want zo nu en dan maken ze grote fouten *kuch Electronic Arts kuch* of weten ze door een promotie van een titel onbedoeld een shit storm aan negatieve publiciteit te ontketenen. De website Kotaku heeft hier nu dit artikel over geschreven, vol met racisme, verboden wapens en hoeren. Ik zei toch dat de game industrie een mooie plek is.


3. EA Holds a Contest to Win Prostitutes (Basically)

The Shitstorm


When you are running a super serious business, it's crucial to know your consumers. You've got to know what they really, really want. If your audience consists of housewives, for example, they want spatulas, irons, and checkered aprons. Plumbers just want pants that stay above their buttcrack, and postal workers? They just want shotguns! In a similar effort to erase all progress ever made to break through a stereotype, EA offered women as a contest prize to gamers, insinuating (on paper, for the world to see) that they are all lonely, drooling, lust-crazed walking boners.

To promote Dante's Inferno, Electronic Arts asked Comic-Con '09 goers to "commit acts of lust" by uploading photos of themselves with hot booth babes to Twitter and Facebook. But here's the kicker: the winner (whoever did the best fake groping in their picture?) would be awarded "a sinful night with two hot girls, a limo service, paparazzi, and a chest full of booty." If that doesn't suggest an evening of clean, family fun, well gee golly I don't know what does!

Prostitutes. Obviously they mean prostitutes, right? Or, pardon me, "escorts." Either way, it's... pretty damn questionable.

The Aftermath

Needless to say, many people were butt-hurt by this contest, and I don't mean in the fun way. Maybe it had something to do with the blatant objectification of women or the poorly-worded contest rules, or maybe that the whole thing was advertised on a picture of breasts with the moronic phrase, "Dinner, Booty, and More." Hey, who knows. All I know is we got another great apology:

"'Commit acts of lust' is simply a tongue-in-cheek way to say take pictures with costumed reps. Also, a "Night of Lust" means only that the winner will receive a chaperoned VIP night on the town with the Dante's Inferno reps, all expenses paid, as well as other prizes."

So, "a sinful night with two hot girls" magically turned into "a night of driving around with company representatives." Where do I sign?!

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