Electronic Arts heeft wat aangericht met de strijd tegen tweedehands games, want ook Ubisoft heeft nu interesse in dit systeem. Maar uit het niets is er nu THQ die stilletjesaan een soortgelijk systeem heeft ingevoerd, en beginnen er met UFC Undisputed 2010 mee. Dus als je van plan was deze game door te verkopen of tweedehands aan te schaffen, dan zal je voortaan extra moeten betalen voor een eenmalige code om zo online te mogen spelen of DLC te kunnen kopen. En hoe voelt het om door de uitgevers in je arie te worden genomen zonder KY?

UFC Undisputed 2010 has joined the "Project $10" bandwagon - at half the price - walling off its multiplayer content behind a one-use code that costs $5 to anyone without it, i.e. those who rent or buy the game used.

The game's street date isn't until Tuesday, but someone already has the Xbox 360 version and uploaded this video, found by Pasta Padre, in which the Xbox Live menu is grayed out and displays an advisory that a code is needed to access online features. The code's free in every new retail copy of the game, or may be purchased through the Xbox Live Marketplace, or PlayStation Network for PS3 version owners.

THQ remained mum on the subject throughout the week but just released a statement confirming the code and its $5 price. "This multiplayer content for UFC Undisputed 2010 will be available via a one-time code included with the game at purchase. Codes for accessing the content will be available for second-time buyers for an additional $5."