Fanboys zijn altijd grappig, want deze verdedigen hun games en consoles met ongezonde fanatiekheid. Volgens een onderzoek van Dr David Lewis-Hodgson komt dit omdat deze eigenlijk verliefd zijn, door dat hun hersenen een grote hoeveelheid Dopamine aanmaakt als het om hun favoriete onderwerpt komt. Of te wel eigenlijk willen ze gewoon seks met hun console.

The bond between a fanboy and his or her console can chemically be compared to love.

That's according to Dr David Lewis-Hodgson, director of research at Mindlab International, who has told Kotaku UK that enraged forum commentators are effectively defending a loved one.

"It often takes time to develop such an irrational attachment to a product," he said. "Sometimes it's like falling in love - what happens then is that you get a tsunami of a neurotransmitter called dopamine into the brain, which gives you a huge buzz.

"This happens with products, they can do exactly the same thing - in fact when we look at addictive behaviour, we find that people become addicted to products. The sight and touch of the product gives them a dopamine high."