Ben Hur remake kijkt tegen een $120 miljoen verlies aan

RDJ134 9 september 2016 om 17:30 uur

Dat het film publiek geen remakes wilt, gaat er in Hollywood nog altijd niet is. Al helemaal niet als het remakes van geliefde film klassiekers zijn. Ben Hur moest er ook aan geloven en ging volgens The Hollywood Reporter keihard onderuit en kijkt nu tegen een verlies van $120 miljoen aan en dat is een hoop geld. Misschien leren ze er een les uit bij MGM en andere studio's.


The ancient tale directed by Timur Bekmambetov is officially the biggest bust of summer 2016 and on track to lose an epic $120 million or more, according to sources close to the film and multiple box-office analysts consulted by The Hollywood Reporter. The Paramount/MGM release has grossed just $54.1 million to date at the worldwide box office since its mid-August debut, including a dismal $25 million domestically. While it has several major foreign markets yet to open, the pic is fading fast and will have a hard time getting past $75 million globally, say knowledgeable sources.

Ben-Hur cost nearly $100 million to make before a major marketing spend. The loss is calculated when comparing box office and marketing costs against box-office film rental and revenue from ancillary revenue (home entertainment and television).

MGM will take the majority of the financial hit, since it put up more than 80 percent of Ben-Hur's budget and much of the marketing spend (it did minimize some of its exposure by selling off rights in select foreign markets). Paramount's loss is pegged by sources at a relatively modest $13 million.

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