Black Ops is de één miljard dollar grens voorbij

RDJ134 22 december 2010 om 02:15 uur

Ondank dat Call of Duty: Black Ops zeker niet in de schaduw van Modern Warfare 2 kan en mag staan, heeft deze game in de paar weken dat hij te koop is meer dan één miljard Dollar opgebracht. Zijn er meer dan 600 miljoen uren gespeeld en spelen vele gamers enkele uren per dag. Erg mooi voor Treyarch en Activi$on, maar hoeveel gamers er diep teleurgesteld zijn in de (voor singleplayer) game is niet bekend.

In its first five days alone, the game sold more than $650 million worldwide, outpacing theatrical box office, book and video game sales records for five-day worldwide sell through in dollars, according to internal Activision estimates and boxofficemojo.com. The game exceeded Activision's previous five-day worldwide record of $550 million set by last year's Call of Duty: Modern Warfare 2.

To date, more than 600 million hours have been logged playing Call of Duty: Black Ops since the game launched. According to Microsoft, the average player logs on more than once a day and plays for more than one hour each time. Over half of that time is spent playing online with and against friends, illustrating the unique social characteristics of the game.

"In all of entertainment, only Call of Duty and "Avatar" have ever achieved the billion dollar revenue milestone this quickly," said Bobby Kotick, CEO of Activision Blizzard. "This is a tribute to the global appeal of the Call of Duty franchise, the exceptional talent at Treyarch and the hundreds of extraordinary people across our many Call of Duty studios including Infinity Ward and Sledgehammer that work tirelessly on the franchise. Our ability to provide the most compelling, immersive entertainment experience, and enhance it with regular, recurring content that delivers hundreds of hours of audience value, has allowed Call of Duty to continue to set sales and usage records."

Kotick continued, "This extraordinary milestone was achieved because of the tens of millions of passionate Call of Duty players around the world. Global audiences have logged billions of hours online with Call of Duty games on Xbox LIVE, the Playstation Network and on personal computers. This unique level of community engagement has enabled Call of Duty to become one of the world's most engaged online communities.

"Call of Duty continues to rewrite not just the record books, but also the rules of interactive entertainment," says Eric Hirshberg, CEO of Activision Publishing. "Even more remarkable than the number of units sold is the number of hours people are playing the game together online which are unprecedented. Call of Duty is more than a game, it's a true community.

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