Holy Shit, THQ heeft vandaag bekend gemaakt dat ze samen gaan werken met speelgoed fabrikant Mattel. Je weet wel van He-Man Masters of the Universe en andere leuke TV shows en toys uit de jaren 80. Volgens dit persbericht gaan de producten voor kinderen worden, of dit de hedendaagse etters zijn of de kids uit de jaren tachtig is niet bekend.

THQ Inc. (NASDAQ: THQI) will open the vast toy chest of Mattel, Inc. (NASDAQ: MAT), to develop and publish video games under a new, multi-year alliance that both companies announced today.

Extending deep into Mattel's broad portfolio of popular brands, the agreement with Mattel builds on THQ's strength in kids and family games. Partnering with Mattel, the global leader with the most recognized brands in the toy industry, THQ plans to produce and distribute video games based on Barbie(R), Hot Wheels(R) and Fisher-Price(R). The companies will also collaborate to expand the video game and interactive potential of newer properties such as Monster High(TM) and longtime Mattel favorites such as Rock 'Em Sock 'Em(R) Robots, Masters of the Universe(R), Polly Pocket(TM) and others.

The multi-platform deal will focus on THQ designing, developing and marketing games for consoles and handheld systems; personal computers; mobile devices and social networks; and popular online gaming portals such as Xbox Live(R) Arcade, Playstation(R) Network and Nintendo WiiWareTM Network.