Drie dagen geleden kon je hier op Eigenwereld.nl naast de aankondiging, ook de eerste foto van The Walking Dead Action Figure zien. Nu was er afgelopen weekeinde in New York de Toy Fair 2011 waar McFarlane (die de beeldjes maakt) ook aanwezig, en showde er zelfs nog drie andere Action Figures. Naast een Roamer en Rick was er ook een nog niet geverfde Michonne te zien. Volgens onze comic expert Shamrock kan de prijs van dit moois rond de dertig Dollar gaan kosten, maar met McFarlane Toys weet je het nooit en kan de prijs net zo goed drie dubbel zijn. Anyway een heel artikel over deze Action Figures op de New York de Toy Fair 2011 kan je hier vinden.

FEARnet decided to dig a little deeper this weekend on the floor of this week's annual American International Toy Fair in New York City, where McFarlane Toys has a booth for all of their action figure lines including actual prototypes for The Walking Dead figures. Carmen Bryant, Executive Director of Public Relations at the McFarlane Companies, happily talked to us exclusively about the new license and confirmed the deal was only signed a week ago, despite being in development since 2010.

Bryant says that The Walking Dead has been a property on owner Todd McFarland's radar for some time. "Todd had a really high level of interest for several different reasons. One, Todd has been working with Robert Kirkman for some time. They worked on Hunt together and they are partners at Image. Todd's had strong awareness of his buddy's property and the buzz. It's also one of those lines that even though its genre it definitely has mass appeal. It's a good marriage for us."

As to how the line actually started to take shape, Bryant says, "We started talking to Robert first last year about doing the figure line. At the same time, Todd said he wanted to do both lines - film and TV. Right away Robert started talking about the TV line with AMC and they were up with it. We'd worked with their licensing before, so it was an easy connection. AMC is pretty much letting us be the creative directors. We tell them what we want to do and they have been really good because it's a collaboration between Todd and Robert.

"What's great about Robert," she continues, "is that he's an artist and while he has a definite point of view, he's also in our playground so he says, "I want you guys to do what you do" which we love. It's a lot of fun and he's really excited about everything. For us, he's our audience and we know if he likes it then that's the vision for us."