Hoewel Battlefield 3 nog net geen week in de winkels ligt, heeft Electronic Arts en DICE wat te vieren. Want ondanks de vele bugs, brakke servers en een squad systeem die voor geen meter werkt, is de game al vijf miljoen keer verkocht. Dus word er ook gelijk even met wat heel erg saaie cijfers gestrooid. Allemaal leuk en aardig, maar DICE ga eens aan het werk om de boel fatsoenlijk te laten werken. Ik mag dan wel erg hard wezen voor deze game (die sinds 2005 in ontwikkeling is en ook nog eens een totaal on interessante singleplayer heeft) maar wanneer het werkt is het online wel verdomd lekker spelen.

The retail performance is driven by critic's reviews averaging above 85 on console and above 90 on PC. Word-of-mouth from gamers is also driving sales - Battlefield 3 now has more than 2.5 Million "likes" on Facebook. Following the tradition of all games in this storied franchise; Battlefield 3 includes a superior multi-player experience. Consumers have logged-on in unprecedented numbers to team up and join the battle. Server stability was solid in the first weekend, delivering EA's highest-ever usage rates. While some players experienced intermittent disruption of online services due to high volume, internal estimates show that servers and service uptime stabilized to roughly 98.9% throughout the weekend, ensuring that players were connected and enjoying the game. With a commitment to support the game as a software service, EA is listening to consumer feedback and is making daily updates and improvements to ensure an optimal online experience for all.

Battlefield 3 continues to set new EA records this weekend**:

2.5 Million Facebook "likes" with hundreds of thousands of fans actively engaged

Over 200K followers on Twitter

Battlefield 3 fans executed 73M savior kills, 48M revives and destroyed 67M vehicles

"From Tokyo to Los Angeles, Sydney to London, millions of fans have been playing all weekend long -- we are overwhelmed by the global response to Battlefield 3," said Patrick Soderlund, Executive Vice President of the EA Games Label. "It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. Already, we are seeing unprecedented play times and online activity which is very rewarding. This launch solidifies Battlefield as a leading entertainment brand."