THQ geeft Red Dead Redemption de schuld van slechte verkoop

RDJ134 24 juli 2010 om 18:48 uur

Volgens Jon Rooke, the director of marketing in de UK is Red Dead Redemption van Rockstar de oorzaak dat THQ 2010 Undisputed zo slecht heeft verkocht. Want de game heeft tot nu toe namelijk behoorlijk slecht verkocht, misschien komt het wel omdat de mensen nu bekend zijn met dit hernieuwde genre.

"Our sales were softer than where we would have liked them to be," Rooke told MCV. "We know our UFC and MMA fans have bought it, but we haven't delivered the broader sales yet.

"That's largely down to Red Dead Redmeption. Rockstar have probably taken a fair amount of our market share. They shipped 5m units, taking a lot of consumer dollars."

"Last year, we had the perfect storm," he said. "This year Rockstar did. That's not to say our sales were in any way disappointing. We still managed to ship 2.6m units, which is a fantastic achievement, and that figure is still growing.

"And we've got a long tail with that product," he said. "We absolutely believe we will deliver our initial sales expectations for UFC and the 2010 edition has been a phenomenal success."

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