Thor: The Dark World brengt wereldwijd $327 miljoen op

RDJ134 11 november 2013 om 19:15 uur

Thor: The Dark World draait nu twee weken wereldwijd (waarbij Amerika dit weekeinde opende) en doet het verdomd goed. Zo heeft deze nieuwe Marvel superhelden film nu maar liefst $327 miljoen in het spreekwoordelijke laadje gebracht. Dus een vervolg is nu onvermijdelijk.


Playing at 3,841 locations, the second follow-up to The Avengers opened to an estimated $86.1 million. That's up 31 percent on the first Thor's $65.7 million, and is also the best start yet for a Marvel Cinematic Universe movie that doesn't feature Iron Man.

In comparison, Iron Man 3's bump over Iron Man 2 was a bit better (36 percent), though it's not an apples-to-apples comparison. Iron Man 3 benefited from the addition of 3D premiums, whereas Thor: The Dark World actually had less 3D attendance than the original Thor (39 percent vs. 60 percent).

It is worth noting that Thor 2′s 3D figure (39 percent) is a bit of a disappointment. There was an expectation that Gravity helped improve audience perception of 3D, and Disney/Marvel attempted to piggyback on that by adding five minutes of April 2014′s Captain America: The Winter Soldier in front of the 3D version of Thor 2. The unimpressive 3D share suggests moviegoers remain skeptical of the premium-priced format.

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